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A global leader in media measurement, analytics and insights, Nielsen shapes the future of media with accurate measurement of what people listen to and watch worldwide.

ThePrint is India’s digital news platform for latest news, breaking stories, in-depth analysis and opinion on politics, policy, defence, governance, economy, education and culture.

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Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.

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The latest global news and analysis in payments, retail, fintech, financial services and the digital economy.

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Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effec