paradoxofpassion.com↗

Paradox of Passion is a book that shows why optimal motivation for learning and performance is impossible without knowledge of brain functioning. Using evidence from neuropsychology the author reveals the power of rewards in shaping attention, thinking, achievement, stress, self-control, focus, judgement, reasoning, persuasion, and overall well-being. The author's style transforms complex motivation science into practical knowledge, and describes how to master your mind for optimal success.