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The Secret Lives of Customers by David Duncan
A detective story about how one company cracked ‘The Case of the Disappearing Customers’ through an investigation into who its customers really are, why they leave, and how to bring them back.
| Website | marketdetective.com ↗ |
| X | @davidsduncan1 ↗ |
| Site language | American English |
| Last read | 30 Sep 2026 |
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