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Facebook Pixel vs Site Kit

Facebook Pixel runs on 375,046 ranked sites (3.8%); Site Kit on 163,561 (1.6%).

By rank tier
TierFacebook PixelShareSite KitShare
Top 1,000131.3%40.4%
Top 10,0001531.5%600.6%
Top 100,0003,0533.1%8270.8%
Top 1,000,00027,8522.8%9,5351.0%
All ranked375,0463.8%163,5611.6%
Top 10 using Facebook Pixel
#108businessinsider.com
#273speakerdeck.com
#300unep.org
#456ahrefs.com
#517nato.int
#580infobae.com
#612zeffy.com
#670haikudeck.com
#783peerj.com
#818ipsnews.net
Top 10 using Site Kit
#240oup.com
#720extension.org
#838ncaa.org
#953css-tricks.com
#1,009wested.org
#1,123nbn.org.uk
#1,437citybeat.com
#1,543petapixel.com
#1,653theeducationhub.org.nz
#1,952herecomesthebus.com