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DoubleClick for Publishers (DFP) vs Google Ads

DoubleClick for Publishers (DFP) runs on 3,306 ranked sites (0.1%); Google Ads on 102,151 (2.1%).

By rank tier
TierDoubleClick for Publishers (DFP)ShareGoogle AdsShare
Top 1,00060.6%60.6%
Top 10,000360.4%900.9%
Top 100,0003970.4%1,1961.2%
Top 1,000,0001,6100.2%12,2911.2%
All ranked3,3060.1%102,1512.1%
Top 10 using DoubleClick for Publishers (DFP)
#109theverge.com
#191arstechnica.com
#195vox.com
#375poynter.org
#403nymag.com
#624newamerica.org
#1,155trend.az
#2,453sbnation.com
#3,080edweek.org
#3,279mytotalretail.com
Top 10 using Google Ads
#389snopes.com
#456ahrefs.com
#751scu.edu
#801podbean.com
#831shortpixel.ai
#864pubhtml5.com
#1,052zmags.com
#1,103gitbook.io
#1,211smc.edu
#1,335search.com